Crime Victims Council — commercial project by Adam Evans, 2020

    commercial · 2020

    Crime Victims Council

    Two films. Two realities. One call to act.

    Role

    Director

    Production Company

    Ruckus Co.

    Genre

    Nonprofit & Advocacy

    Status

    Awareness Campaign / Completed

    About the Project

    For the Crime Victims Council of Lehigh Valley, we created two high-concept awareness films built to communicate difficult realities with restraint and cinematic clarity. Each piece is designed to land quickly, emotionally, and without sensationalism, using visual storytelling to help audiences recognize harm, feel its weight, and understand the urgency of intervention.

    The first film focuses on bullying through a slow reveal. We open on a child's drawing depicting isolation, then gradually pull back to discover what the viewer is already sensing: bullying unfolding in the background. The second film uses a choreographed dance to embody coercion and control. Shot as a single take, the movement begins like intimacy and becomes confinement as a man repeatedly pulls a woman back into the dance, turning choreography into a metaphor for power and forced participation.

    Why This Exists

    Awareness campaigns often rely on shock, but shock fades. These films exist to create recognition, the kind that lingers and changes how you see what's happening around you. By focusing on controlled visuals, pacing, and metaphor, the work allows the audience to assemble meaning for themselves, which makes the message feel personal rather than preached.

    Both concepts were built around a shared goal: to make the invisible visible. Bullying and sexual violence often live in blurred spaces, behind a smile, within a relationship, inside a moment that others misread. These films slow time down just enough to reveal the truth underneath and end with clear facts and a call to action, positioning CVCLV as the place to turn when someone needs help, support, or a path forward.

    Trailer