Mobileye

Since 2019, we've partnered with Mobileye at CES to capture the show as it happens and turn a massive live experience into a steady stream of story-driven content. While the broader Ruckus team leads the experiential build, the content side treats the booth like a working film set: a controlled environment built for product demos, executive moments, press beats, and the texture of real human reaction.

The work spans full event coverage and on-the-floor production, including booth videography and photography, product and technology demos, new reveal moments, and man-on-the-street interviews with Mobileye employees and CES attendees. The goal is to translate scale into clarity: not just showing what Mobileye built, but capturing how people experienced it, what they learned, and why it mattered.

This is not "recap coverage." It's content designed with intention months before the show begins. We pre-plan story arcs, shot lists, and posting strategy so we can move fast on the floor and deliver assets that feel premium, timely, and made for distribution.

CES moves too fast for traditional brand storytelling. If you wait until the show is over, the moment is gone. This work exists to extend Mobileye's CES presence beyond the trade show floor by delivering content in real time, while attention is highest and press narratives are forming.

It also exists to make complex technology feel accessible. Mobileye is operating at the intersection of ADAS, autonomy, and mobility infrastructure. The booth can be immersive, but content is what carries that experience out into the world. By capturing demos, keynotes, and real conversations, we turn innovation into a story people can actually follow.

The result is an event content engine that consistently performs. In one year alone, we produced a full social suite of videos over the course of the show, generating over 500K views from CES content while also building an evergreen library of executive and product footage Mobileye can use long after the lights come down.