Pet Valu

PetValu set out to create a suite of :30 television spots that celebrate the bond between pets and the people who love them. With scripts in hand, we developed the shotlists and execution plan for three distinct pieces designed to work together as a unified brand message while showcasing different experiences PetValu offers.

Two of the spots were live action, built around the kind of everyday moments that pet parents recognize instantly, including a dedicated Dog Bath story and a broader in-store brand spot. After a detailed casting process, we partnered with standout canine talent to bring warmth, humor, and genuine connection to the screen.

The third spot was a fully custom 2D animated piece highlighting PetValu's e-commerce experience, designed to be clear, friendly, and modern, with special attention to safer, COVID-era shopping behaviors and online convenience.

PetValu's promise is simple: it's a welcoming neighborhood store for pet parents of all types, built around care, service, and the joy of the relationship. This campaign exists to translate that feeling into brand storytelling that's easy to love and instantly recognizable, while still being structured for broadcast impact.

It also exists to meet a specific moment. As consumer behavior shifted during the pandemic, PetValu needed to communicate safety and accessibility without losing the emotional heart of the brand. By pairing live action intimacy with animated clarity, the campaign reinforces that whether you're shopping in-store or online, PetValu is designed around the same thing: making pet parents feel supported, and making pets feel loved.